Social Media Campaign Management has become a tough challenge for all the social media marketers with the ever increasing rate of social networking sites and their popularity. Moreover, it has become a difficult task for marketers to keep track of their online campaigns. Unlike Email marketing, where all you needed was the mailing address, social media marketing requires marketers to engage in ever networking site and maintain that engagement.
This is a difficult task because different sites require different authentications and verifications. As a result, social media campaign management is emerging as a fruitful business model for many product companies.
What does these tools do?
In a nutshell, most of these tools work in 3 steps:
1.Integrate all your social media channels
2.One click distribution of messages to all networking sites (with scheduling feature)
3.Then monitoring of distributions effectiveness and analytic
Most of these tools cover popular social networking sites like Facebook, Twitter, YouTube, MySpace, LinkedIn and Flickr.
Currently, there are many social media management tools available in the Internet. Among many popular tools below are the top 8 tools listed irrespective of their popularity.
Wildfire allows you to create quizzes, contests, coupons, virtual gifts etc and distribute them to social networking sites. It also allows user to send multiple updates to different and multiple social networking sites.
2. Awareness Social marketing software
Awareness Social marketing software is a enterprise class tool which has wider perspective of social media marketing. It integrates all the social networking sites control like updating on multiple account and engaging with people. Further, it also has comprehensive ROI measuring features embedded in the system. It is mainly targeted to bigger enterprise.
3. Buddy Media
Buddy Media also allows multiple account management from twitter and facebook . In addition, they have included lots of case studies from large brands. They allow users to manage and monitor campaign as well.
CoTweet gives more like a dashboard experience where you can view all the updates and schedule tweets. User can even track keywords and monitor the brands.
Hootsuite works in a similar way like CoTweet. User can integrate multiple account from different sites (like Facebook, Twitter, Linkedin ), view their streams, track their statistics and schedule to multiple accounts. Recently, they have even included the people management part where different person can be given different roles.
ObjectiveMarketers has the inclusion of almost all the important sites from Twitter to YouTube. It also allows easy status updates to multiple account, branding the landing page, tracking click statistics and managing users role. It has also recently added some brand monitoring part to it.
Similar to all the above services, Socialtalk integrates Twitter, Facebook, WordPress and MoveableType. Allows multiple channel updates and work-flow management, scheduling and other features.
8. Buzzom Premium
Buzzom Premium is also one of the most useful tool in social media management. It has comprehensive twitter activity monitoring dashboard, integration of sites like (Facebook, Twitter, LinkedIn, Fan Page and MySpace). User can easily schedule messages to these sites and even plan the whole campaign in an excel sheet and just upload. Recently, it has added a brand tracking facility which allows user to track keywords and engage with people.
Hope all the information above bring value to your social media marketing plan. In order to get the most out of the list, you can view them individually and compare them with your marketing needs. Sometime, marketers tend to spend a lot on tool which afterwards turns out useless. So do a good research on the list and choose your best fit.